Fully-integrated POS system requires no specialized equipment, saving you thousands of dollars.

We've heard from many wineries frustrated by the high cost of a point-of-sale system, but wanting something more than a cash register in their tasting room. We've also seen that the integration of a POS system with an e-commerce service can further add to the cost and headaches. We propose two options:

1. If you need a POS system with barcode readers, suitable for high-volume tasting room traffic, look to a POS vendor like Microworks. They are an integration partner with the WineWeb e-commerce service.
2. For the rest of you, we offer a POS system that is integrated with our services as well as the wine club service from Active Club Management, another of our integration partners.

Our point-of-sale system for wineries is a web-based system (no surprise there) that allows you to take orders from your PC (or Mac) wherever there is an Internet connection. Think of it: a laptop in your tasting room is all you need to take onsite orders. You can also take a laptop to tasting events or process orders on your iPhone.

Take Orders for All Your Items. Sell wine, merchandise items, event reservations, gift certificates, winery tours/tastings and wine clubs. All your items (and inventory) are setup in one place so your website and POS are always in sync. Event reservations make use of our reservations system so the reservations are centrally recorded and event tickets can be printed immediately. You can specify items to sell in the tasting room that don't appear on your website.

Full Functionality. We leverage all the routines from our e-commerce service for sales tax calculation, compliance checks, payment processing, shipping costs, discount codes and promotions, and gift certificate redemption. We've also integrated the customer repository, so when you begin typing the customer name, it suggests matching customers, then pre-fills their information.

Easy-to-Use. We've created an easy-to-use interface that is simple for new and part-time tasting room staff. It's essentially just three intuitive screens. An order can be completed in as little as 2 mouse clicks.

All in One Place. As our system controls both the onsite and online orders, the integration of products, inventory, customers and orders is done. Now you can access and update any of your information anytime and anywhere.

Add More Equipment, If You Want. We don't sell specialized POS hardware that only works with our system. All you need to get started is a computer connected to the Internet. A simple setup can be a WiFi laptop with a cash box under the counter. You can use your office printer to print receipts or invoices.

Add a Credit Card Reader. You can get a magnetic card reader for about $50. Our POS system will work with any brand, as long as it supports keyboard emulation (most do). As your credit card processor may charge a lower rate for swiped vs. keyed transactions, this can be a cost-effective addition.

Add a Receipt Printer. You can get a nice, thermal receipt printer for about $250. Our POS system will work with any brand, as long as it comes with a Windows (or Mac OS) driver (most do). Our receipts print 40 characters wide, which is supported by almost all receipt printers.

Add a Cash Drawer. You can get a nice cash drawer for under $100. The cash drawer connects to your receipt printer with a small cable, and the POS system can send the appropriate code to open the drawer at the appropriate time.

Why Are We Selling a POS System? Think about it for a moment. We had developed a system that accepts orders from customers, can process payments, can calculate shipping costs, sales tax and discounts, can manage inventory, and can manage customer information. With all that functionality in place, the only thing remaining was to shift the perspective from the customer placing the order to the winery taking the order.

We looked at other POS vendors and saw that most offered a stand-alone product, not connected to the Internet, and that was hard to integrate with an online store's products and customers. We also found it difficult to work with these vendors to integrate our product with their systems.

Now, we could say things like "Who's your daddy?", but we think you get the point.

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